About Mailerlite

I wasted a few frustrating hours today reviewing how Mailerlite works, over something I thought was set and done. I need to back up a bit by way of explanation.

A prerequisite for a successful self-publisher is a large and engaged email list. In my struggle to build my list, I have adopted what is becoming a common practice, under the philosophy that in order to get something, you must give something away. Sounds fair and is.

In the case of self-publishers, if you give me your email address, I will give you something for free. However, once you, the author, have the email, you still need to keep the email holder engaged.

In the back of my A Vacant Throne, in one format or another, be it the paperback or the e-book, is the opportunity to get my “every growing book,” Stories and Poems of Trueterra, which relates to my novel, in exchange for your email. Periodically, I add another story or poem to the collection, email my list so they can download and replace the old version with the new version, and get another story or poem, keeping them engaged. At this point, all nineteen of them.

Back to Mailerlite. They offer a wonderful, free version of their software, which allows me to do all I described above. However, they are upgrading and informed their users they need to “migrate” to the new system, which I did, tested, and found it no longer worked.

Mailerlite is sophisticated, powerful, complicated, and not easy to navigate. They have made it as easy as possible, and I appreciate that. Nonetheless, there is a learning curve, which I passed through over a year ago when I set this up, and I had totally forgotten all of it. I spent hours reviewing their useful tutorials until I once again had a grasp of what I needed to do.

I reviewed my setup, and everything was in place. It should have worked. I tried it again. It worked. (Sigh.)

Why it didn’t work the first time, I don’t know. Something had not finished migrating or updating. Maybe the AI behind it was not woke. I don’t know, but all appears well.

Hey, if you would test this out for me, join my email list, and get a free e-book, here is the link. (As a self-publisher, never miss an opportunity.)